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ChatApp logo on a green background, not Telegram.

The Maximum Characters Limit For ChatApp Messages.

ChatApp characters limit

It is a common practice to use ChatApp to communicate with friends and family. But, some people dislike using ChatApp because of the maximum character limit for messages. This might be hard for people who have to send long messages.

Well, nothing to worry about! This article will teach you the maximum length of an SMS and how to properly use message templates with character limits.

What Are ChatApp Messages?

In the past, we used to send text messages to our friends and family using SMS, but nowadays, we can easily send a message through ChatApp to someone in any part of the world. This is a great tool for communication, and it has become an indispensable part of our daily lives.

The ChatApp messaging service is one of the most popular applications in the world. It has become a popular tool for communicating with people far from each other. It is also an effective tool for sending and receiving messages.

However, as the popularity of ChatApp messaging services increases, it faces competitive pressure from other messaging services like Skype, Viber and Line. But ChatApp is still the best regarding the number of active users and revenue.

The Maximum Length Of An SMS

ChatApp characters limit

Words are very important in human communication. We use them to make meaning and to convey the thoughts of others. A frequent issue faced by effective communicators using messaging apps is the maximum character limit on messages.

Some messaging apps only allow up to a hundred characters, some up to 200 characters and, with these limitations, it could be difficult for the senders to convey their ideas and main thoughts through messaging applications such as ChatApp.

The “character limit,” also known as the text message length, is the most used character in a single text, including the spaces between them.

For communications that do not contain Unicode characters, the maximum length is 160 characters, while for messages that do, it is 70 characters.

However, it should be noted that while these durations are standard, certain phones may ‌impose varying restrictions.

Message Templates

Message templates guarantee that ChatApp policies are followed in communications. Templates for messages are pre-formatted and contain predefined text. When it’s necessary to transmit the same message more than once, these templates can be reused.

Instead of sending the message content when sending a message template, you can send the template name as the template identifier.

Placeholders may be included in templates, and you can enter values or customised information in the placeholders before sending the template message.

Media that adds more detail may be included in template headers, and by adding buttons to messages, templates can be interactive.

Listed below are the message templates:

  • Header
  • Body
  • Footer
  • Buttons.

You must design, register, and then submit your message templates to ChatApp for approval before you may send notifications using the ChatApp Business Solution or the ChatApp Cloud Business Solution.

Ensure you are familiar with the template’s instructions and the below-mentioned restrictions. The only characters allowed in template names are underscores (_) and lowercase alphanumeric letters. White space and more characters are not permitted in them.


Headers are not required. Headers can be used to give end users more information. The following can be found in the headers:

  • Image
  • Document
  • Video
  • Location (Early Access)
  • Text (maximum of 60 characters, can include one placeholder)


The Body section must be included. The entity must adhere to the following rules:

  • It can only include plain text or text with placeholders that can be registered.
  • The maximum length is 1,024 characters.
  • It cannot have tabs, newlines, or over four consecutive spaces.

You must also add sample material to all other parameters if you add sample content to one parameter.


Footers are not required. They must adhere to the following rules:

  • can only include text
  • not allow placeholders,
  • can only have 60 characters maximum


Buttons are not required. They must adhere to the following rules:

  • It can only have one button.
  • It can only have 20 characters maximum.

You must also add sample material to all other parameters if you add sample content to one parameter. There are several sorts of buttons:

  1. Quick Replies – Three rapid reply buttons are the maximum that can be included in a message. The predefined responses and adaptable payload are contained in the buttons.
  2. Call-To-Action – A message may have up to two call-to-action buttons, each associated with a separate action. Calling a number and visiting a website are supported actions. The number and website domain is specified when you register the template. As a result, tracking and URL shortening is not supported by the URLs for buttons.


We hope this article was insightful and you will get inspired to create your own message template and improve your communication impact without limitation. You are free to share your thought in the comment section below.


How many characters is a text message?

Typically, basic (non-Unicode) communications are 160 characters long, while messages incorporating Unicode are 70 characters long. It normally costs 153 and 67 per part if you initiate a multi-part mail after exceeding that cap.

What is the maximum SMS length?

The maximum length for a single-part SMS is typically 160 basic characters or 70 Unicode characters. The maximum for multi-part SMS is typically 1071 and 469, respectively.

Why does a long SMS sometimes arrive in pieces?

If the phone doesn’t support concatenation (joining) of multiple-part messages, then the message will arrive in pieces.

Does ChatApp have a character limit?

Though templates and headers are approved through ChatApp, ensure that any personalisation or variables don’t exceed the 60-character limit for headers and the 1,024-character limit for messages. Facebook rejects messages that exceed limits.